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Liberty General Insurance

Liberty General Insurance


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Liberty General Insurance

Liberty Citystate Holdings PTE Limited is a group company of Liberty Mutual Insurance Group based out of United States. The Liberty Mutual Insurance Group deals in all types of insurance products and is counted as the third largest property and casualty insurer in United States. The group also ranks 81st in Fortune’s list of 100 largest corporations in the United States as in 2016. Together these two corporate giants formed Liberty Videocon General Insurance Company which came into existence in the year 2013.

The company has a clear set of visions and values. Besides offering health insurance plans, the company aims to provide every type of commercial, private and industry-oriented general insurance plans. As such, the company offers the following types of insurance plans designed for both personal as well as commercial requirements:

Retail insurance (Personal)

Health Insurance

Private Car

Two-wheeler Annual Policy

Two-wheeler Multi Year Policy

Commercial Insurance Plans

Employee Benefit


Commercial Vehicle Package Policy

Group Health Insurance

Liabilities Insurance



Property Insurance

Some of the notable achievements of Liberty Videocon General Insurance Company are as follows:

The company is making steady growth in the insurance market. This is evident from the net premiums underwritten by the company which stood at Rs.15.773 lakhs in the quarter ending March ’16.

In the year 2016, the company launched the multi-year two-wheeler package policy offering two-wheeler insurance for more than one year. The company is the first few companies offering such a multi-year two-wheeler policy in the general insurance sector.

In October 2015, the company also launched its own LiVClaims App which enables the customers to make and track their claims through their mobile phones. All this eased the claim servicing and also quickened the claim process thus benefitting the customer.

Up until July 2016, Liberty Videocon had a pan India presence through 40 operating offices. The company set a target of doubling up its presence by the year end.

The company has been recognized across various platforms. In 2014, it was felicitated by ET Edge for rendering outstanding customer service. In the same year, the company was also recognized for its excellent HR practices.

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