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  • 13+

    Years of Trust

  • 25K

    Happy customers

  • 200+

    Team members

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About Us is an online venture of Ideal Insurance Brokers Pvt. Ltd, one of the leading insurance brokers of India. We are a eleven year young Insurance Broking company dealing in health insurance, car insurance, fire insurance, travel insurance, Life Insurance and a whole lot of other insurance products. We work with the leading insurance companies like ICICI Lombard, Bajaj Allianz, Tata AIG, Religare, Bharti AXA, Apollo Munich Health Insurance to name a few. Your present might be stable with your steady flow of income that is good enough to meet your family’s lifestyle needs. However, you may not be fully ready to deal with the contingencies in life. A health insurance safeguards your family from financial issues in the event of a serious illness or an unfortunate accident. Insurance helps you to save by reducing your expenses and avoid out of pocket payments for medical ailments like diabetes, cancer, dengue etc. It is also a great tax saving tool that helps you reduce your tax burden. You may be bothered about how much money you need to pay upfront for the insurance product, instead of understanding how much and what it can secure in the long run. The onset of a serious disease will affect other members in the family adversely. On top of that, if there is a financial crisis related to treatment costs etc., then the severity of problem increases manifold. Thus, a small premium paid regularly can help to waive off complex problems later in life. We understand the role of Health Insurance in any developing country. We deal in health insurance for people of all ages. We provide insurance for elderly also. Ideal Insurance is best known for the hassle free policy purchase and friendly assistance in claim processing. We help our customers with the best Claim settlement process in time of Insurance claim and ensure a hassle free experience. We have some leading corporates in India who trust us for their asset insurance.

Rashtriya Udyog Ratan Award


Quality Brands Awards 2014-2016


What our users say about us!

Understanding the various terms and complexity of buying a health insurance always bothered me and I always left the transaction mid-way. 121Policy is explanatory and easy to comprehend.


Tech Lead,Internet Startup


Pretty good site. I liked the fact that it works smoothly on mobile. It’s easy to navigate through various options. The filters thing is helpful in deciding.


Software Engineer


I love this site. Have been procrastinating for long about buying insurance for my parents. This site makes it easy to understand everything.


Business Analyst,


The site is intuitive and easy to use. As easy as someone doing it for you personally.




I had a lot of questions with respect to claims process. The support team was helpful in answering the doubts. I would have spent searching endlessly on the web otherwise


Software Engineer


One of the most efficient support team I have spoken to. Understands the question with little effort and gets the work done. Highly recommended.


Paints and Chemical Trader,


Our Insurance Partners

We have a long relation with some of the largest insurance providers in India for various products.

Media Mentions

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